Jay C. Barmann
I'm a writer, content strategist, storyteller, journalist, and highly skilled editor with a deep background in project management and nearly two decades experience with all of the above. Passionate about supporting the arts and LGBTQ causes and have experience navigating the non-profit sector as well. Also have done a fair bit of food and cocktail writing, theater criticism, photography, and succulent gardening.
See some recent examples of my work here.
C.V.
2001-Present SFist.com, 7x7, New York Magazine and others
Freelance Content Strategist, Editor, and Copywriter
· Contributor to San Francisco magazine, Eater.com, Curbed SF, SF Weekly, and 7x7.com, as well as the Vulture and Agenda sections of New York Magazine’s website. Co-editor of SFist.com (2009-14)
· Content creator, strategist, and PR collateral creator for various clients.
· Copy editor for print edition of Haute Living SF.
2014-2017 SFist.com, San Francisco, CA
Editor-in-Chief
· Led, edited and copyedited the hip and informative San Francisco branch of the Gothamist network.
· Managed all social media, wrote social media copy, and grew Twitter following by 50 percent.
· Curated features, edited photos, crafted headlines and sidebar copy, and wrote multiple daily stories from national and local news to tech, culture, food, and real estate.
· Wrote listicles and advertorial, and curated daily email newsletter.
· Grew the site’s monthly page views by over 25 percent.
· Wrote editorial calendar and site style guide.
2009-2013 Grub Street San Francisco
Editor
· Sole San Francisco editor for Bay Area-focused branch of the James Beard Award-winning food blog from New York Magazine.
· Crafted headlines, short-form news items, kickers, and social media copy.
· Wrote ten blog posts a day covering local restaurant news as well as national features.
· Shot and sourced images, attended photo shoots, and created content to meet traffic goals.
2007-2009 Cubik Media, San Francisco, CA
Managing Editor / UX Designer
· Created and launched an edgy, gay-focused lifestyle site, from concept and UX to final design and SEO.
· Wrote daily blog copy covering celebrity news, music, sports, and news.
· Crafted headlines, collateral marketing pieces, and online ad copy.
· Managed all social media, and oversaw two redesigns. (Original site now defunct.)
2002-2007 Conley Consulting Group, Oakland, CA
Associate
· Analyzed market trends and created models and reports for specific client projects, including retail revitalization, tax increment finance, and residential market studies.
· Developed all marketing materials, wrote client proposals and created firm website.
2000-2001 bluelight.com (defunct), San Francisco, CA
Manager of Creative Operations / Editorial Traffic Manage
· Oversaw new projects on the site from inception to launch, working with UX, design, and editorial.
· Managed builds for creative staff, established site-wide editorial protocols, style guide, and taxonomy.
1999-2000 marthastewart.com, Martha Stewart Living Omnimedia, New York, NY
Assistant Producer/Editorial Assistant
· Editorial project manager for launch of 1050-page Recipe Finder.
· Wrote and proofed copy, as needed, for various areas of website.
· Produced sections of the site devoted to radio and online Q&As with Martha and other editors.
Education
Columbia University, New York, NY
B.A., Magna Cum Laude
Major: English
University of San Francisco
M.F.A., Creative Writing
Honors
SF Weekly Readers' Poll Winner for Best Blog, SFist.com (2009-2013)
James Beard Award Winner for Best Group Food Blog, Grub Street (2011)