SFist
Project: Daily curation, editorial strategy, and content creation for nationally syndicated news and culture site.
Role: Editor-in-chief, responsible for hiring staff and freelancers, creating the editorial calendar, producing a range of daily content on various subjects, and maintaining the overall tone and style of an irreverent and trustworthy news source.
Why You Should Care: Before a sudden shutdown by a new owner of the Gothamist network in late 2017, SFist was a beloved and valued source of hour-by-hour breaking news about San Francisco, as well as a trusted resource for food and culture recommendations. We averaged 2.5 to 3 million page views per month, and had a Twitter following of 289,000. In addition to curating a daily newsletter with over 100,000 subscribers, I worked to market the site on social media and through reader events.